Privacy Policy

Effective date: 8 September 2026

Precious Moments Digital Gallery (“Precious Moments”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, create or use an account, purchase a package, upload or view content, contribute to an album or guestbook, use a QR code or shared link, or otherwise interact with Precious Moments.

1. Information We Collect

Depending on how you use Precious Moments, we may collect:

• your name, email address and account details;
• order, billing and transaction information;
• payment-related metadata supplied by our payment providers. We do not store full payment card details;
• photos, videos, captions and other media you upload;
• guest uploads made through shared links or QR codes;
• guestbook entries, messages and audio or voice guestbook recordings;
• album, memorial, QR sharing and card design information;
• information contained in communications with us, including support enquiries and complaints;
• IP addresses, browser and device information, timestamps, security events and other technical logs;
• information about use of the service, such as uploads, downloads and access to shared albums; and
• moderation information generated in connection with uploaded content, including automated assessments, descriptions, flags, moderation decisions and related audit records.

Photos, videos, audio and written content may contain personal information about people other than the person who uploaded it. In some circumstances content may also reveal sensitive information.

We do not intentionally require sensitive information unless it is reasonably necessary for providing the service.

2. How We Collect Information

We may collect personal information:

• directly from you when you create an account, purchase a service, upload content or contact us;
• from guests who contribute to an album, guestbook or audio guestbook;
• from account holders or guests who upload photographs, videos or other content containing information about other people;
• automatically when you use our website or services; and
• from service providers involved in providing payments, hosting, security and other platform functions.

Guests are not required to create an account where guest uploads are enabled, but technical information such as IP address, device information and upload activity may still be recorded for security, moderation and service operation.

3. How We Use Personal Information

We may use personal information to:

• create and operate accounts, albums, memorials, guestbooks and related services;
• process purchases and payments;
• enable authorised sharing through links and QR codes;
• receive and manage guest contributions;
• provide downloads and other package features;
• moderate uploaded content;
• prevent abuse, fraud and unauthorised access;
• protect users and maintain platform security;
• investigate suspected breaches of our Terms of Service;
• provide customer support;
• maintain operational and moderation audit records;
• communicate with users about their account, package, service or expiry;
• improve the reliability and performance of the platform; and
• comply with applicable legal obligations.

We will not sell your personal information.

We will only use personal information for marketing where permitted by law. Marketing communications will include a simple way to unsubscribe. Service communications relating to an account, purchase, security matter or active service may still be sent where necessary.

4. Automated and Human Content Moderation

Precious Moments uses automated systems, including AI-assisted analysis, together with human review where appropriate, to help identify content that may breach our Terms of Service or content standards.

Automated systems may analyse photographs, videos and related information and may generate descriptions, classifications, risk indicators or moderation decisions.

Moderation information may be retained for security, compliance, dispute resolution and auditing purposes.

Automated moderation is not guaranteed to be accurate. Content may be incorrectly accepted or rejected. Where appropriate, a user may contact us at support@preciousmoments.com.au to request review of a moderation decision.

Depending on the circumstances, automated moderation may result in an upload being blocked or restricted, content being referred for review, or action being taken to protect the platform or its users.

5. Sharing and Disclosure

We may disclose information where reasonably necessary to:

• hosting, storage and infrastructure providers;
• payment processors;
• email and communications providers;
• security and fraud-prevention providers;
• providers assisting us with automated content moderation;
• technical service providers supporting operation of the platform;
• professional advisers where reasonably necessary; and
• law enforcement, regulators, courts or other authorities where required or authorised by law.

Content may also be made available to the account holder, guests or other viewers according to the album or memorial visibility and sharing settings selected by the account holder.

A QR code or shared link should be treated as access information. Anyone who obtains that link or QR code may potentially access the content permitted by the relevant sharing settings.

6. Overseas Service Providers

We aim to use Australian hosting and storage where reasonably practicable.

Some third-party providers, including payment, email, security or other technology providers, may operate infrastructure or process information outside Australia.

Where personal information is likely to be disclosed to an overseas recipient, we will take reasonable steps required by applicable privacy law and, where practicable, identify relevant overseas locations.

Our list of providers and overseas processing locations may change as the services we use change.

7. Cookies and Technical Information

Precious Moments may use cookies, session identifiers and similar technologies necessary to:

• keep users signed in;
• maintain shopping cart and checkout functions;
• remember preferences;
• protect accounts and sessions;
• prevent fraud and misuse; and
• understand and improve service performance.

If analytics, advertising or other non-essential tracking technologies are used, information about those technologies will be provided where appropriate.

8. Storage and Security

We use reasonable technical and organisational safeguards designed to protect personal information and uploaded content.

These measures may include:

• encryption of information while transmitted over the internet;
• access controls;
• restricted administrative access;
• secure account authentication;
• security monitoring; and
• multi-factor authentication where available.

No internet-based service can guarantee absolute security, and users should protect their account credentials and control who receives their shared links and QR codes.

9. Retention, Package Expiry and Deletion

Content is generally retained while required to provide the package or service purchased by the account holder.

Package access periods are shown when a package is purchased. Users should download any content they wish to keep before the applicable access period expires.

Following account deletion, album deletion or package expiry, content may be removed from active systems. Limited copies may remain temporarily in backups, security records or audit logs where reasonably necessary for backup restoration, legal compliance, security, fraud prevention or dispute resolution.

Backup copies are deleted or overwritten through our normal backup lifecycle.

If an account holder voluntarily permanently deletes an album or other content, recovery may not be possible.

10. Children and Young People

Precious Moments may contain photographs, videos, voice recordings or messages involving children and young people.

Account holders and uploaders are responsible for ensuring they have appropriate authority or consent to upload and share content involving children.

Purchases and account ownership are intended for persons aged 18 years or older. A person under 18 should use the service only with the involvement or permission of a parent or guardian where appropriate.

11. Access, Correction and Deletion Requests

You may request:

• access to personal information we hold about you;
• correction of inaccurate personal information; or
• deletion of personal information where applicable.

Requests can be sent to support@preciousmoments.com.au.

We may need to verify your identity before providing access or making changes.

We aim to respond within a reasonable period and generally within 30 days.

In some circumstances we may be unable to delete particular information immediately, including where retention is reasonably required for legal, security, fraud-prevention, backup or dispute-resolution purposes.

12. Privacy Complaints

If you believe we have mishandled your personal information, please email support@preciousmoments.com.au and identify your correspondence as a Privacy Complaint.

Please provide enough information for us to understand the issue and the outcome you are seeking.

We will investigate the complaint and aim to provide a response within 30 days. If additional time is required, we will let you know.

If the Privacy Act 1988 applies to the matter and you are not satisfied with our response, or we do not respond within a reasonable period, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, providers or legal obligations.

The latest version will be published on our website with its effective date. Where a change materially affects how we handle personal information, we will take reasonable steps to notify affected users where appropriate.

14. Contact

For privacy enquiries, access or correction requests, deletion requests or privacy complaints:

Email: support@preciousmoments.com.au

Business: Precious Moments Digital Gallery
Legal entity / ABN: 56 412 498 106